They collaborated with a natural formulator to create the body care line, Human Nature, made from mostly natural and locally grown materials. Without the “high cost of advertising and costly retail stores,” the products are relatively cheap. They launched the line on November 2008 and have recently sold their one-millionth product after just 16 months of operation.

Rossel Lee is the president of Gandang Kalikasan, Inc. and the brain behind its social enterprise brand Human Nature, along with sister Camille and husband Dylan. Mother to three children, she is also one of Gawad Kalinga founder Tony Meloto’s daughters and a Gawad Kalinga volunteer as well.

Rossel’s passion for the environment started in 2005 when she and her husband Dylan made a conscious effort to use cloth diapers instead of disposable ones that take 500 years to biodegrade. While Dylan, a Gawad Kalinga volunteer, set up a network of Gawad Kalinga volunteers in the U.S. in 2007, Anna noticed a growing trend of more affordable natural and homegrown products. When her sister Camille followed them to the U.S., they researched on how to recreatethis phenomenon in the Philippines.